About

With extensive experience designing and leading teams across both public and private sectors, I bring a proven ability in creative leadership, technical expertise and management of end-to-end digital delivery. Whether its on the tools or guiding creative teams, I am confident in managing design workflows to produce high quality, impactful outputs. Passionate about design and emerging tech, I continuously seek ways to improve creative processes and empower others to thrive.

My approach is collaborative and inclusive, fostering long standing relationships with my collaborators and ensuring that solutions are at the heart of the user and business.

Recent roles

Design Lead | Ministry for Culture and Heritage

As Design Lead in the Production and Communications team, I led high impact design initiatives across multiple business units, delivering branding, digital, and multimedia solutions. Mentor and support to senior designers and managed digital production projects end-to-end, ensuring timely, on budget and high quality delivery. Advised cross functional teams on digital publishing, accessibility, and best practice standards while strengthening stakeholder and partner relationships.

Highlights include:

  • Corporate collateral including reports and consultations

  • Website redevelopment

  • Corporate brand style guide refresh

  • Corporate template redevelopment

  • SharePoint Intranet rebuild

  • M365 production workspace design and implementation

  • Annual Matariki national programme and digital campaign

  • Te Urungi Innovating Aotearoa : Cultural Sector funding events

  • Te Tai Whakaea : Treaty Settlement Stories programme and website

  • Pukeahu commemorations and education programmes

Senior Designer | Weta Workshop

As a Senior Designer in the Media and Communications team, I delivered concept to final production design services, prepared design briefs, mentored the design team, and oversaw all digital and print outputs. I worked closely with a wide range of stakeholders across Tourism, Consumer Products, Design, Manufacturing, Interactive, Corporate Services, and Media & Communications, fulfilling diverse creative briefs with strong collaboration and engagement.

My role included providing art direction and guidance to designers, concept artists, motion designers, and photographers; developing brand identities and style guides for packaging and consumer products; and leading design for national and international exhibition and tour spaces. I regularly liaised with external printers, packaging and production houses, media partners, and web developers to ensure projects were delivered on time and to industry standards, while also establishing templates, processes, and systems to improve workflow efficiency and embed best practice across the team.

Highlights include:

  • Weta Workshop brand identity development

  • Weta Workshop website redevelopment

  • Consumer Product licensed packaging for premium lines (LOTR, The Hobbit, Mini Epics, Ghost in the Shell, Warcraft)

  • The Hobbit Chronicles Series publications (published through Harper Collins brand and distributed globally)

  • Thunderbirds are Go! Tour experience Wellington

  • Weta Workshop Tour experience Wellington

  • Weta Workshop exhibit design - Comic Con New York